Author: Thomas Allard
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Above the fold
The first picture on a dating profile… The header on a resume… The subject line on a business email… What do all of these have in common? A first impression. The most important real estate on your website is the top of the home page. This is your first impression. It must draw your prospective…
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Email: What’s the point!
Delete. Delete. Delete. Oh no! There are many styles of writing and they all serve a very specific purpose. I am going to focus on one type of writing that most people don’t think enough about; business email. “Action email” is the term I’m going to use to describe an email with the intent of…
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Interesting
There is nothing interesting about the subject of copywriting. In general, it’s pretty boring. There are tasks and patterns, lists and formats to write and produce good copy. What IS really interesting are the emotions that get stirred up with good writing; the inspiration that drives the writer and the experiences that spawn an idea. …
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Productizing
I have found myself working hard and not making money because I am an order taker and the current projects keep expanding with no additional income. Pricing and packaging is better than taking orders. Put together a package deal. – Physical products are touchable and you can check it out first then buy. Services can’t…
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Why I am turning to blogs
I am new to copywriting and want to expand my writing skills. I have a good writing base but know I can always get better. By taking this course (and more) I will expand my writing knowledge, creativity and proficiency to better “wow” my clients. Blogging is something that I have very little experience with…
Need it Write - Freelance Copywriter 